Guide of Customer Data Platform!
What is a Customer Data Platform? A customer data platform (CDP) is a collection of all of your customers’ information gathered from a variety of sources, including POS, online ordering, waitlist and reservations, gift cards, loyalty, marketing tools, and customer feedback. The goal of a CDP is to monetize this data and turn it into sales & profits. We will discuss all the benefits in detail, however, all of those benefits lead to a singular goal; increased sales & profit.
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Amazon Web Services (AWS) is a cloud computing platform that provides users with a variety of services including computing, storage, database, analyti...
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